Strategy, brands and communication for organisations large, small and everything in between. More to come.
Independent strategy + creative studio / ViennaLess hype.
Less hype.
More meaning.
We find the idea first.
Then the right form for it.Scroll to think ↓
Then the right form for it.Scroll to think ↓
Brands don't need more content. They need something worth saying. We help them find it — and make it impossible to ignore.
Selected work
02 / Work↗
FONTANA / Story / Film / Editorial
Golf at it's best.
GMC*
And now, YOU!
Your strongest case belongs here.
Capabilities / 03
We think before we act.
01
Strategy
Positioning, audience, narrative, communication strategy and the decisions that make everything after them sharper.
02
Brand
Identity, verbal worlds, campaigns and systems that make a point of view visible.
03
Social, PR & Newsletter
Editorial thinking across channels — useful, distinctive and made for people rather than algorithms.
04
Photo & Video
Concept, direction and production. Human stories with a deliberate eye and no stock aftertaste.
05
Web
Digital homes with an idea at the centre — architecture, content, design and build.
06
External & Interim Management
Senior leadership when it matters: stepping into marketing, communications or brand functions for a defined period — to set direction, lead teams, bridge transitions and turn strategy into action.
07
Training
Individual and group training led by Diana, a qualified trainer — practical, focused sessions for stronger communication, clearer positioning and more confident brand work.
The collective / 04Diana +
Diana +
Wolf.
Two perspectives, one shared intolerance for empty noise. Grey Matter is led by Diana and Wolf — close enough to every project to keep the thinking clear and the work personal.
DianaStory / Brand / Communication / Training
WolfStrategy / Brand / Creative Direction
Attention is easy to buy.
Meaning has to be earned.
We are not interested in volume for volume's sake. We build brands people can recognise, understand and choose — because every word, image and interaction points in the same direction.
How we got here
06 / ExperienceBefore
Different disciplines. Same instinct.
Years spent across strategy, editorial, communications, photography, film and digital — learning where good ideas survive and where they get diluted.
Then
Grey Matter becomes a collective.
A smaller, senior-led model built around the problem, not a fixed agency org chart.
Now
Vienna, with a wider field of view.
Working with ambitious people and organisations that want substance, clarity and work with staying power.
Next
Make less. Mean more.
A simple test for every project: should this exist, and will anyone care when it does?